Sederma Awarded Company of the Year

In the wake of the Football World Cup, Brazil is in the forefront of everyone’s minds; including cosmetic manufacturers! Croda, a global specialty chemical company, is delighted to launch Formulating with Brazil in Mind, a new promotional kit featuring market-relevant formulations to aid its customers in creating personal care products most suited to the Brazilian Market.

Formulating with Brazil in Mind features Croda’s recent innovations in colour cosmetics, combing creams and sensory-appealing skin and sun care solutions. Not only does the initiative deliver Brazilian-themed formulations for the customer, it also provides the opportunity to create high-performance, cost-effective cosmetics.

Brazil is a hot market for many cosmetic manufacturers today. With Brazilian consumers recognised as the most beauty-conscious population in the world, the ever-growing reliance on beauty products is making the country emerge as one of the biggest personal care markets globally.

For more information, supporting data, graphs and imagery on Croda’s exciting Brazilian formulations contact karen.narey@croda.com or visit www.croda.com/europe/pc

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For more information, please contact:
Karen Narey, Marketing Communications Coordinator Tel: karen.narey@croda.com
About Croda
Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world’s biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of over 4,200 passionate and committed employees, working together as one global team across manufacturing sites and offices in 36 countries. Croda is a FTSE100 company with a flexible structure that allows them to focus on developing and delivering innovative, sustainable ingredients that their customers can build on in: Personal Care, Health Care, Crop Care, Polymer Additives, Lubricants, Coatings & Polymers, Geo Tech, Home Care and Industrial Specialities.
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About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.
http://www.crodapersonalcare.com/