Croda Celebrates Innovation Award Success

Croda is pleased to be named as one of three companies to win the Beiersdorf Innovation Pitch at this year's in-cosmetics. The Beiersdorf Innovation Pitch was an extension of the company's open innovation initiative "Pearlfinder" and provided companies, like Croda, the chance to showcase their original and innovative product ideas, with the aim of future project collaboration.

Beiersdorf received 66 online entries from exhibitors at the event, of which 23 were selected to go through to the finals at in-cosmetics. The ideas were evaluated by a Beiersdorf jury consisting of experienced R&D, Marketing and Scouting heads. Key criteria of the Pitch were uniqueness, feasibility, consumer benefit, fit with Beiersdorf brands and market potential.

At the award ceremony, Dr. Ulrich Schmidt, member of the executive board at Beiersdorf announced the winners and thanked each participant for the dedication demonstrated during the pitch process. He said: "Innovation is a key factor for our company's success. With our strong brands we want to become the number one skin care company in our relevant markets but we can only achieve this with the innovative input from external partners. We are happy to call this Innovation Pitch a great success. The overall quality and potential of the submitted ideas exceeded our expectations."

On receiving the award, Liam Smith, Business Development Director added “This award is a testament to the technical expertise of the people within Croda and demonstrates the quality of the innovations we launch”.

For more information about the innovations that Croda launched this year at in-cosmetics, please contact

For more information, please contact:
Croda Europe, Personal Care Tel:
About Croda
Croda is the name behind the high performance ingredients and technologies in some of the biggest, most successful brands in the world: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of more than 4,200 employees working together globally as one team across manufacturing sites and offices in 35 countries. In the wide ranging business sectors that they serve, Croda focuses on developing and delivering innovative, sustainable ingredients for: Coatings and Polymers, Crop Care, Geo Technologies, Health Care, Home Care, Industrial Chemicals, Lubricants, Personal Care and Polymer Additives.
About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.