Croda Inc launches new conditioning agent to address needs of increasing consumer diversity.
At In-Cosmetics in Hamburg, Germany, Croda Inc announced the premier launch of a new conditioning agent, Crodazoquat™ MCC (MultiCultural Conditioning), designed to address the expanding market need for multicultural conditioning and damage repair for a diverse range of hair types. The company noted that the broad regulatory acceptance of Crodazoquat MCC will enable globally- acceptable formulations.
In the hair conditioner market, the Asian and Hispanic populations are rapidly expanding, outpacing the overall growth median. Croda explains that consumers around the globe have a need to repair damage caused by coloring, chemical treatments and heat-styling, creating a market need for multicultural conditioning agents. Using its technological expertise in creating conditioning ingredients, the company has developed Crodazoquat MCC specifically to offer conditioning benefits across a wide range of hair types that have heat and chemically-induced damage. Croda notes that extensive testing data showed improvements on damaged hair of various ethnicities, indicating that Crodazoquat MCC would be well-suited for both products targeted to specific demographics as well as universal global applications.
Croda states that Crodazoquat MCC offers formulators the flexibility to create products that will effectively improve attributes such as feel, manageability and appearance of hair types among a broad range of ethnicities. In addition to these benefits, the company added that Crodazoquat MCC is vegetable-derived and has broad regulatory acceptance, including in China where it is IECIC and IECSC listed, to facilitate use in global applications.
Crodazoquat MCC will officially launch in the United States at NYSCC Suppliers’ Day in May 2014. For more information about Crodazoquat MCC or to request a sample, visit Croda’s website.