Consumers Demand a New Real Approach for Beauty

Croda, a global speciality chemical company, is delighted to present its latest free educational eSeminar on the 7 October at 3pm CEST (Paris), focusing on “real beauty” Consumers are becoming disillusioned with images of manufactured beauty. During the eSeminar entitled “REAL Deal: a New Reality for Beauty” on 7 October, Croda’s insights team will deliver a live presentation explaining how the shift in consumer attitude towards being real is impacting perceptions of beauty and what this could mean for your business.

In particular the topics will include:

• Really Honest – demands for transparency and openness across the world have made it more difficult to hide, creating an opportunity for brands to step-up to new expectations.

• Really My Own Self – a social cry that being yourself is the best way to be beautiful and what this means for consumers trying to enhance who they are – or hide who they’re not.

For nearly a decade, Croda has offered its customers free admission to an ongoing series of live educational eSeminar events covering a wide variety of topics. Ranging from formulating basics to addressing specific marketplace needs, these events have featured expert presenters with in-depth knowledge of the subject matter, providing attendees with useful information and insight to help grow their businesses in the personal care market. 

Join Croda’s free eSeminar and learn how consumer attitudes are impacting perceptions of real beauty. To learn more and register, visit


Croda Personal Care

Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.

About Croda

Croda is a speciality chemical manufacturer who, through the imaginative and practical use of science, creates ingredients and technologies that improve people’s lives by enhancing everyday products. They are the name behind the high-performance ingredients in some of the biggest, most successful brands in the world, creating products that are relied on by industries and consumers worldwide.

Croda has more than 3,600 employees working across 18 manufacturing sites and in offices in over 30 countries. In the wide ranging business sectors that they serve, its focus is on developing and delivering innovative ingredients for: Coatings and Polymers, Crop Care, Geo Technologies, Health Care, Home Care, Industrial Chemicals, Lubricants, Personal Care and Polymer Additives.