On the Cutting Edge of Split End Science

Croda Presents Educational eSeminar Focusing on Hair Damage and Split End Repair

For nearly a decade, Croda has offered its customers free admission to an on-going series of live educational eSeminar events covering a wide variety of topics. Ranging from formulating basics to addressing specific marketplace needs, these events have featured expert presenters with in-depth knowledge of the subject matter, providing attendees with useful information and insight to help grow their businesses in the personal care market. Croda’s upcoming Fall series kicks off with an event focusing on repairing hair damage, including split ends.

During “The Science behind Hair Damage Repair” on September 23rd, Croda will deliver a live presentation explaining several methods for repairing various types of damaged hair, as well as unveiling exciting data from recent split end treatment studies. Denise Costrini, from the company’s North American marketing team stated, “With consumers keenly aware of the aesthetic consequences resulting from damaged hair, formulators are determined to create increasingly effective products to repair it.” Laura Reilly, from the European marketing team added, “This event will cover topics including market trends, hair anatomy, functional chemistries and formulating guidance. “

Customers who are interested in learning more or registering for this event may do so by clicking here.

---ENDS---
About Croda
Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world’s biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of over 4,200 passionate and committed employees, working together as one global team across manufacturing sites and offices in 36 countries. Croda is a FTSE100 company with a flexible structure that allows them to focus on developing and delivering innovative, sustainable ingredients that their customers can build on in: Personal Care, Health Care, Crop Care, Polymer Additives, Lubricants, Coatings & Polymers, Geo Tech, Home Care and Industrial Specialities.
/
About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.
http://www.crodapersonalcare.com/