New Pollution Cleansing Data

Croda, a global speciality chemical company, is delighted to unveil new data on Cithrol 10GTIS that addresses and meets consumer needs for pollution protection. Cithrol 10GTIS now offers high performance removal of particulate matter in addition to its already proven cleansing performance.

Respiratory problems have already been associated with particle presence in urban locations and it is now acknowledged that this same particulate matter also deposits on the skin which can lead to a general unclean feeling and a perception of both blocked pores and increased sensitisation. With a dramatic increase in awareness of concerns over the effects of pollution, consumers are  seeking efficacy in skin cleansing of particulate matter whilst addressing their need for a mild and gentle treatment of sensitive skin.

Launched in 2015, Cithrol 10GTIS has already been proven to be a highly effective mild surfactant allowing for the formulation of ever more popular advanced facial oil cleansers that have  ideal benefits for sensitive skin, luxurious sensory characteristics and easy rinsability.

To meet the need for pollution protection cleansing, Croda has recently carried out extensive in-vitro pollution cleansing tests on a Cithrol 10GTIS based oil cleanser against different market leading benchmark formulations.  In each test, the oil cleanser containing Cithrol 10GTIS outperformed all benchmark and control formulations, effectively removing significantly more particulate matter after rinsing.

Cithrol 10GTIS not only creates high performance facial cleansers that are mild and gentle with highly effective cleansing properties, Croda’s new data reveals that it is also now proven to remove  pollution particles from the skin leaving it clean, renewed and soft to the touch.



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For more information, please contact:
Karen Narey, Marketing Communications Coordinator
Tel: karen.narey@croda.com
About Croda
Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world’s biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of over 4,200 passionate and committed employees, working together as one global team across manufacturing sites and offices in 36 countries. Croda is a FTSE100 company with a flexible structure that allows them to focus on developing and delivering innovative, sustainable ingredients that their customers can build on in: Personal Care, Health Care, Crop Care, Polymer Additives, Lubricants, Coatings & Polymers, Geo Tech, Home Care and Industrial Specialities.
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About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.
http://www.crodapersonalcare.com/