Sederma recognised with Green Award at in-cosmetics

Sederma, who create, make and sell speciality chemicals as part of the Croda Group, has just been awarded with the Silver Green Award 2016 at this year’s in-cosmetics show for its product Majestem™, an active ingredient obtained by the elicited plant cell culture of Leontopodium alpinum, better known as Edelweiss, through an exclusive technology developed inhouse.

Majestem™ is a sustainable and high tech ingredient that delivers visible lifting of the skin on the neck and face to combat sagging caused by sun exposure and air pollution.

“This award is a fantastic recognition of the joint efforts of IRB*, Sederma and Croda, not just in term of product development, but also because sustainability is embedded in our strategic thinking” said Olga Gracioso, Sederma Marketing Director who received the prize.

As part of Croda’s approach to providing innovation for its Personal Care customers, integrated teams gather consumer insight and research consumer perception to deliver products and performance data that is perceivable and relevant to consumers.  Renovation and expansion of the site’s in-house testing salon allows the company to accelerate  the generation of important consumer data to corroborate laboratory-generated performance claims for new innovative hair care ingredients.

This award strengthens Croda’s sustainability credentials as Majestem™ scores 12 against the 12 Principles of Green Chemistry and also meets an additional core measurement criteria set by the Group that highlights ingredients that have social and environmental benefits in use by the end consumer.

Gracioso adds: “The know-how developed at IRB by Sederma unlocks nature to power cosmetics of the future Another good example of this in action is a new product launched at in-cosmetics called Citystem™, an active ingredient of the IRB by Sederma that was designed to fight against pollution damage to the skin”.

*Editor note: In 2012 Croda acquired IRB which is now fully integrated to Sederma under the name IRB by Sederma. 

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For more information, please contact:
Pascaline Criton, Marketing Communications Coordinator
Tel: +33 (0)134 578 293
About Sederma
Founded in 1964, Sederma became a member of the Croda International Group in 1997. Sederma is dedicated to the development of active ingredients and in the creation of innovative concepts for cosmetics, based on the mastery of biotechnology, fine chemistry and vegetal extraction. Sederma has developed a unique range of actives with substantiated efficacy for facial skin care, body care, sun care, hair care and men’s care. With the acquisition of the company Istituto di Ricerche Biotecnologiche (IRB) by Croda, Sederma is now also offering an array of plant stem cell ingredients with guaranteed efficacy, reproducibility and absolute sustainability.
http://www.sederma.com/
About Croda
Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world’s biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of over 4,200 passionate and committed employees, working together as one global team across manufacturing sites and offices in 36 countries. Croda is a FTSE100 company with a flexible structure that allows them to focus on developing and delivering innovative, sustainable ingredients that their customers can build on in: Personal Care, Health Care, Crop Care, Polymer Additives, Lubricants, Coatings & Polymers, Geo Tech, Home Care and Industrial Specialities.
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