KeraDyn HH Delivering Healthy Hair Dynamics

Croda, a global speciality chemical company, is delighted to announce the release of new data on KeraDyn HH, its non-quaternised conditioning agent created to restore healthy hair dynamics to damaged hair.  With the announcement of this new data, Croda shows that KeraDyn HH is now proven to offer excellent conditioning properties in different hair types, with different types of damage, in addition to its healthy hair dynamics benefit.

By reducing inter-fibre friction and enhancing fibre alignment, KeraDyn HH was shown, through a Hair Dynamics test developed in conjunction with the Centre for Visual Computing at the University of Bradford, to improve the movement of damaged hair, returning it to a healthier performance.  In addition to this previous data, Croda has now demonstrated that KeraDyn HH has effective conditioning properties - as the only conditioning agent in the system and in synergy with commonly used quat systems.  This data also reinforces the flexibility of KeraDyn HH to meet the global trend of “minimalistic” formulations, while delivering high-level performance to the hair.

The performance testing and salon studies both show the efficacy of KeraDyn HH as the only conditioning agent in the system, included in the formulation in as little as 2%, as well as at 0.5 - 1% when used in combination with other conditioning agents.  Studies demonstrate it provides both wet and dry, consumer-perceivable efficacy.  KeraDyn HH was also shown to support the creation of more cost-effective formulations, allowing formulators to save up to 40% on the base formulation cost with the inclusion of KeraDyn HH.

KeraDyn HH is suitable and indicated for all hair types.  It has been shown to be highly effective on damaged European hair, chemically straightened Latin American Hair and coloured Asian hair.  It is compatible with commonly used quats, is cold processable and suitable for clear systems.

For more information visit www.crodapersonalcare.com

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For more information, please contact:
Sandra Bichuette, Media Contact
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About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.
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