Job title: Insights Marketing Manager
To enable sustainable growth of the business in the mid to long term by developing an in-depth understanding of market and customer dynamics and guiding business focus accordingly.
Contribute to the development and implementation of the business strategy. Anticipate and understand 1-5 year market trends. Collate market information, trend data and undertake market research to deepen the understanding of the market sector in order to support strategy development. Act as the business expert in external market dynamics, advising colleagues at all levels up to and including the sector President. Integral part of the process which determines the strategy for the market sector.
Define market opportunities, discriminating and recommending those for selective business focus. Define and manage the process by which market opportunities are selected for technical and/or marketing investment. Plan and organise the process for effectiveness and efficiency so that there is optimal use of the time of the senior participants in the process. Collaborate with marketing, sales and technical colleagues to creatively convert the selected market opportunities into fully scoped project proposals, including new product development initiatives.
Selectively share insights with nominated key customers, making decisions about what to share, when with whom. Work closely with marketing colleagues and Sales to develop and broaden relationships with selected accounts.
Lead and co-ordinate the competitor analysis work of the team. Seek to understand competitor strategies to be able to predict future competitive threats and advantages.
Attend relevant industry conferences to maintain knowledge base, acquire customer/competitor information & general market feedback. For each exhibition, lead the market/competitor research element of the attendance of the whole team and work with the regional marketing manager and VP Marketing to ensure balance between research and promotional activity at each event.
Maintain awareness of market research tools and reports available to the business and recommend market research investments. Ensure good awareness and training in the use of the tools selected to maximise investments made.
Create, implement and manage systems and/or processes for the sharing of market, customer and competitor insights among the sector team. Solve problems, which are likely to be complex, to overcome regional and functional barriers and IT limitations and ensure user-friendliness.
Coach and develop the wider marketing team with a particular focus on strengthening analytical and strategic marketing capability throughout the marketing team at all levels.
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Closing date: 04/09/2015
Strictly No Agencies