More Than Conditioning…
When consumers make decisions about purchasing hair care products, there are certain attributes they expect. It is expected that a conditioner will, at a minimum, condition and detangle the hair. It is the promise of unique functionality that drives purchasing decisions, and its consumer perceivable benefits that create repeat customers.
To address consumer needs, Croda devotes a substantial portion of its research developing and characterizing quaternary ammonium compounds (quats). These are the most frequently used conditioning agents in hair care due to the lubricity and static control they provide and the conditioning benefits they offer in terms of detangling, combability and feel.
Croda develops quats that go beyond the expectation of "just conditioning", thereby providing solutions for specific consumer needs. These materials offer unique and specialized consumer benefits such as: