Whether it's to cover the gray, make a statement or just make a subtle change, hair color is here to stay. The hair color market continues to grow globally and as more consumers have more expendible income around the globe, they are trading up for treatments beyond general hair care. In recent, 10 minute color has made its way onto the market, providing the same coverage benefits that consumers enjoy, while significantly increasing the convenience by only needing to keep color on the hair for 10 minutes instead of 30.
There are three types of hair color on the market:
- Oxidative or Permanent