SensificationTM - the science behind sensory innovationTM
Consumer demand for a pleasurable sensory experience extends to everything we touch, including our cosmetic emulsions. In personal care, the feel of a product provides important clues to consumers about the product’s function and purpose.
Sensification™ - the science behind sensory innovation™ is an easy-to-use system that allows formulators and marketers to navigate the complex landscape of sensory descriptors in a clear and defined way. By understanding the drivers behind emulsion aesthetics, you can engineer a complete sensory experience that supports your overall product positioning.
To start learning how to work with the Sensification system,
click the link below to request your free Sensification kit.
Croda invites you to feel the possibilities with Sensification!