Lipsticks and glosses are highly fashion orientated, season and celebrity driven products where dynamic marketing is key to capturing consumer attention. In such a highly competitive market, however, it is product performance that lies at the heart of customer loyalty.
The formulator has the unenviable task of translating the required marketable attributes into a product high on performance and quality, meeting the demand of an increasingly discerning consumer that expects it all.
This brochure looks to assist the colour cosmetic formulator in selecting ingredients to meet challenging marketing briefs, by looking at the fundamental, sensory and functional attributes of lipsticks and lip glosses, as well as providing insights into the science behind Croda’s performance ingredients.
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