I started at Croda in 1999 as I wanted to join a global company that would open opportunities for me to travel and use my language skills in international business. The research I had done about the company and the people I met at my interview convinced me that I really wanted a job at Croda, so I was delighted to hear that I was to be offered the job.
The internal sales office experience and contacts I gained in my previous role held me in good-stead for my next role in Croda as an Export Representative for Latin America. This was an exciting new challenge for me as I was finally going to do some international travel and develop my Spanish language skills in a business context. Whilst a little daunting at first, I soon got into the swing of things, and was able to undertake several business trips to a number countries in Latin America. The energy and enthusiasm the customers and sales teams have in this region is infectious and I had fun working with the Latin American team to develop sales in this region.
While jetting around the globe sounds glamorous, it can also be very tiring and so I decided to stay closer to home for a period and was able to take up the role as UK Sales Representative. Home based, I was challenged to grow sales in the north of the UK by visiting technical and purchasing teams to build contacts and develop relations with our customers. Planning and organisational skills as well as self-discipline are a must for this job and I really enjoyed being able to schedule my week and prioritise my time.
My role developed until I became solely responsible for developing personal care sales in UK including management of multi-nationals and key accounts. I was also given my first opportunity to manage people as I took responsibility for the two UK sales coordinators.
This was a great opportunity for me as I became part of a newly formed global group in Croda which looked at the evaluation and implementation of new technologies into the business. It opened my eyes to other areas within Croda because up until this point, I had only worked in personal care so I gained experience of other markets and applications for our products.
The Product Manager position enlightened me to other areas outside sales such as marketing, so I was really pleased when I got the opportunity to become the Marketing Manager for a new range of sun care actives that we were integrating into the business. Creating and delivering new product launches and marketing campaigns and seeing them go on to deliver value to the business is something I really enjoyed.
I was ready to return to work but with a young child I was unable to come back and commit to full time hours so Croda offered me the job of Marketing Coordinator on a part-time basis which fitted in with my responsibilities as a mum and enabled me to have the perfect work-life balance.
As my children grew older, I felt like I wanted to take on more of a challenge and took up the post of Marketing Manager for our Health Care business. This was an exciting opportunity for me to not only explore new markets but become more involved with steering groups at a global level.
In April 2014 a global marketing group was formed for the Crop and Health care businesses and my role developed to become Marketing Manager for Crop and Health Care within EMEA. I worked closely with my counter parts in US, Latin America and Asia to ensure our global marketing activities were coordinated and executed in all regions without losing sight of regional preferences.
In order to better serve market needs, dedicated Health Care and Crop Care marketing teams were formed. I maintained my responsibilities for Crop Care in EMEA and took on the extra responsibility of managing Crop Care marketing in Asia. This gave me the experience of managing the marketing team in Singapore, working with marketing colleagues across the Asia region and becoming fully integrated with the sales and technical teams in Asia.
My role has developed further and in 2017 the exciting opportunity arose to take on global responsibility for Crop Care Marketing. Working with management teams in all regions I am more involved in the overall strategy and direction for Crop Care.