Croda Celebrates Innovation Award Success

Croda is pleased to be named as one of three companies to win the Beiersdorf Innovation Pitch at this year's in-cosmetics. The Beiersdorf Innovation Pitch was an extension of the company's open innovation initiative "Pearlfinder" and provided companies, like Croda, the chance to showcase their original and innovative product ideas, with the aim of future project collaboration.

Beiersdorf received 66 online entries from exhibitors at the event, of which 23 were selected to go through to the finals at in-cosmetics. The ideas were evaluated by a Beiersdorf jury consisting of experienced R&D, Marketing and Scouting heads. Key criteria of the Pitch were uniqueness, feasibility, consumer benefit, fit with Beiersdorf brands and market potential.

At the award ceremony, Dr. Ulrich Schmidt, member of the executive board at Beiersdorf announced the winners and thanked each participant for the dedication demonstrated during the pitch process. He said: "Innovation is a key factor for our company's success. With our strong brands we want to become the number one skin care company in our relevant markets but we can only achieve this with the innovative input from external partners. We are happy to call this Innovation Pitch a great success. The overall quality and potential of the submitted ideas exceeded our expectations."

On receiving the award, Liam Smith, Business Development Director added “This award is a testament to the technical expertise of the people within Croda and demonstrates the quality of the innovations we launch”.

For more information about the innovations that Croda launched this year at in-cosmetics, please contact

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About Croda
Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world’s biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of over 4,200 passionate and committed employees, working together as one global team across manufacturing sites and offices in 36 countries. Croda is a FTSE100 company with a flexible structure that allows them to focus on developing and delivering innovative, sustainable ingredients that their customers can build on in: Personal Care, Health Care, Crop Care, Polymer Additives, Lubricants, Coatings & Polymers, Geo Tech, Home Care and Industrial Specialities.
About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.