Croda, a global speciality chemical company, is delighted to once again showcase its latest product launches and initiatives on Stand 405 at SCS Formulate, in Coventry, UK from 17-18 November. SCS Formulate is the UK’s largest event focusing on raw materials, ingredients and formulation services for personal care and cosmetic products and as such provides an excellent opportunity for Croda’s technical and sales specialists to share their expertise with customers and help them in the selection of the most effective ingredients for their products.
Find inspiration and practical solutions for meeting consumer needs with Croda’s latest selection of ingredient launches and initiatives. Listed below are the key products being showcased, including a new product launch of ProlevisTM which provides instant skin smoothing and recently launched CithrolTM 10GTIS for advanced luxury cleansing.
ProlevisTM, a high molecular weight protein with exceptional film forming capabilities that envelops the skin, instantly smoothing visible surface wrinkles and imperfections. With growing demand for instant effects from skin care applications, an immediate sensory cue is ideal to convey product efficacy. With up to 75% of volunteers highlighting that Prolevis gave them instantly smoother looking skin, it is the obvious choice for anti-ageing skin care formulations where, to the discerning consumer, seeing is believing.
Cithrol 10GTIS, a highly effective and mild surfactant used to create luxurious advanced facial cleansers. Inspired by the East, it allows the use of skin care oils to gently and efficiently cleanse and soften the skin, while being easily rinsed off with water. Cithrol 10GTIS allows the formulation of crystal clear facial cleansers made up of oil and water in a microemulsion, maintaining the perfect hydro-lipophilic balance required for this type of high performance system.
CrodabondTM CSA, designed to combat lifted cuticles, it is the secret weapon for achieving smooth, healthy-looking hair and long-lasting repair. Crodabond CSA has been specifically engineered to seal down hair cuticles that have been damaged through treatments including colouring, bleaching, perming and chemical straightening, as well as mechanical grooming practices. New data also demonstrates it seals split ends to provide long-lasting, consumer-perceivable repair.
KerestoreTM 2.0, an innovative keratin quat that takes biomimetics to the next generation. Developed using the latest advances in proteomics and proven to offer targeted repair to the most damaged areas of the hair’s surface, the amino acid sequences of the peptides in Kerestore 2.0 exactly match those in keratin proteins found in human hair. Kerestore 2.0 can also greatly improve the sensory properties of the hair whilst wet.
OleoCraftTM Polymers, a range of oil structuring polymers that create impressive films providing water and wear resistance in colour cosmetic and sun care applications. The OleoCraft polymer range is a group of low colour and low odour high performance thermoplastic solids, proven to form crystal clear gels. The products cover a wide range of high to low polarity oils and can be used to create novel formats, from eye-catching clear sticks and balms to sprayable gels and emulsions with real consumer benefits.
VolarestTM FL, a truly unique polymer designed to enhance the consumers’ experience of your brand. Volarest FL delivers controlled, targeted delivery from sprayable emulsions, novel textures that excite the user and the weightless suspension of emollients and beads in low viscosity fluids. Create novel, elegant and visually-appealing cosmetics with Volarest FL.
DuraQuenchTM IQ SA, an innovative approach to effective moisturisation for the skin and scalp. DuraQuench IQ SA helps to reinforce the skin’s natural barrier and deliver up to 72-hours of visible moisturisation and is also effective from wash-off systems, where it provides additional sensorial benefits. DuraQuench IQ SA also shows it can also deliver effective scalp moisturisation and hair conditioning benefits.
CrodazoquatTM MCC, is a hybrid conditioning technology that enables multicultural conditioning on a broad range of hair types.Crodazoquat MCC improves the appearance, feel and manageability of hair regardless of ethnic origin. Especially effective on damaged hair and having broad global regulatory acceptance, it is the perfect choice for your next conditioner, whether your target market is Asia, Europe, Latin America, the U.S. or the world.
Sustainable Palm, addressing the social and environmental issues associated with Palm Oil (PO) and Palm Kernel Oil (PKO) has been a priority for Croda for over 8 years. The complexities of the PO/PKO derivatives market has been particularly challenging, but we are committed to supporting the physical supply chain by moving to RSPO’s Mass Balance model. This important progressive step allows our customers to purchase material that contributes to the production of sustainable palm oil material, which in time should create momentum towards segregated sustainable PO and PKO derivatives.
As part of the Croda stand, Sederma and Crodarom will feature their latest skin care actives and natural botanical ingredients respectively. New launches and focus products from Sederma feature the just released MediatoneTM, a highly purified skin tone mediator (presented for the first time ever), ApiscalpTM providing purity and comfort for a happy scalp and MajestemTM which lifts the skin for majestic beauty.
Apiscalp, is a new active ingredient dedicated to soothe irritated scalp and to rebalance its conditions for a healthy scalp, clear of dandruff. It is based on a vegetal extract obtained by supercritical CO2, an eco-friendly production mode.
Majestem, reveals a visible lifting action on the neck and face (cheeks and eye contour). It helps recreate dermal matrix tension through mitochondrial dynamism repair and extracellular matrix maintenance. By neutralising the oxidative stress caused by pollution and irradiation, Majestem lifts the skin for a majestic beauty.
Beautifeye™ is the first active ingredient of its kind demonstrated to have a lifting action on the sagging upper eyelid. It also helps fading dark circles and diminishing puffiness. It has been recognised with the C&T R&D Award Asia in 2013.
Crodarom will be introducing the ruby of the ocean for luxury marine cosmetology, Crodarom® Coralline along with other the featured products below:
Crodarom® Coralline, a newly launched product obtained from vegetal coral, the Ruby of the ocean for marine cosmetology. This luxury red algae answers perfectly to marine trends that propel the coral as the must fashion ingredient with its refined and elegant colour and one of the key colours of the summer period. With antioxidant and moisturising properties, vegetal coral is the ideal ingredient for skin revitalising masks or for a messy or wavy beach hair look.
PhytessenceTM White Peony, used in TCM for over 3,000 years in China, White Peony combines attractiveness and sensuality for a perfect femininity. Several studies have shown that the homogeneity and distribution of skin colour across the face contributes to perceptions of health, age and attractiveness of human faces. The effect of Phytessence White Peony on the homogeneity of skin colour and lightness was evaluated after one month application on cheeks of females with dull complexion.
PhytessenceTM Pink Pomelo EC, is an Ecocert® certified product from the grapefruit which is a symbol of freshness and vitality.Phytessence Pink Pomelo EC increases skincell renewal rate without further increasing the irritation of the skin. By stimulating cell renewal, Phytessence Pink Pomelo EC, a natural and mild exfoliating agent, improves the appearance of the skin. This extract is an answer to the quest for luminous and blemish-free skin, to enhance complexion, reduce ageing signs and provide light, radiance and freshness to the skin.
Crodarom® Moonstone, the Moon is invited in our skin care, leaving behind a bewitching wake that opens the doors to a new dimension with mystical colours. Prodigious and semi-precious, moonstone contains trace elements which are essential to the skin and providing radiance and light to the complexion. Playing with colours, it reminds those of the queen of the night, the moon, and then invites us to sensuality and dreams. Crodarom Moonstone is the ideal ingredient for a prodigious night care, enchanting body milk or fantasy shower gel for kids.
About Croda Personal Care – www.crodapersonalcare.com
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.
Croda is a speciality chemical manufacturer who, through the imaginative and practical use of science, creates ingredients and technologies that improve people’s lives by enhancing everyday products. They are the name behind the high-performance ingredients in some of the biggest, most successful brands in the world, creating products that are relied on by industries and consumers worldwide.
Croda has more than 3,600 employees working across 18 manufacturing sites and in offices in over 30 countries. In the wide ranging business sectors that they serve, its focus is on developing and delivering innovative ingredients for: Coatings and Polymers, Crop Care, Geo Technologies, Health Care, Home Care, Industrial Chemicals, Lubricants, Personal Care and Polymer Additives.