Incromega™ DHA Ideal for Cognitive Health

Incromega brand manufacturer Croda are focusing on the benefits of concentrated Omega 3 fish oil for cognitive health support with the launch of a targeted marketing approach based on their Incromega DHA platform.

 Omega 3 lipids are primary building blocks for the brain and are essential for normal brain development in the early stages of life. DHA (docosahexaenoic acid) is the most abundant Omega 3 fatty acid in the brain and retina of the eye and is a component of the phospholipids that form the cell membranes of neurons, the foundation of the nervous system.

 Incromega DHA concentrates are supported by the below EFSA (European Food Safety Authority) claims relating to pregnancy, breastfeeding and normal adult brain function:

• Contribute to normal brain and eye development of the foetus and breastfed infant (beneficial effect is obtained with a daily maternal intake of 200mg DHA in addition to the recommended adult daily intake of 250mg DHA+EPA)

• Contribute to the maintenance of normal brain function (beneficial effect is obtained with a daily intake of 250mg of DHA)

 Croda’s Omega 3 Sales Director, Gerry Purnell, said “A deficiency of DHA in many modern diets is contributing to a huge rise in cognitive health problems. Croda’s high purity Incromega DHA concentrates provide the high levels of DHA necessary to support consumer needs by delivering cognitive health solutions.” Gerry will form part of the discussion panel on Omega 3s: Fact, Fiction and the Future at Nutrition Integrates 2015 in London on 4th June at 3:35pm.

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About Croda
Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world’s biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of over 4,200 passionate and committed employees, working together as one global team across manufacturing sites and offices in 36 countries. Croda is a FTSE100 company with a flexible structure that allows them to focus on developing and delivering innovative, sustainable ingredients that their customers can build on in: Personal Care, Health Care, Crop Care, Polymer Additives, Lubricants, Coatings & Polymers, Geo Tech, Home Care and Industrial Specialities.
Croda’s Incromega fish oil concentrates are produced using proprietary PureMax™ technology, providing customers with the highest level of quality assurance at every step in the supply chain. The technical and manufacturing expertise behind PureMax ensures extremely high levels of purity, potency and 100% quality guarantee. Incromega oils are manufactured at Croda’s Leek site in the United Kingdom, which is audited by the FDA and operates to the exacting standards required to be accredited by the MHRA (Medicines and Healthcare products Regulatory Agency) for manufacturing Omega 3 fish oils for use as Active Pharmaceutical Ingredients (APIs).