Croda Expands Alkoxylation Plant in Singapore

Croda celebrated the grand opening of the expansion of alkoxylation facilities on Jurong Island, Singapore as part of its global strategy to provide innovative solutions closer to customers in the fast growing markets of Asia Pacific. The nearly £18 million capital investment will more than double the capacity at the site and provide additional flexibility to manufacture new chemistries. The inauguration ceremony was officiated by Dr. Nick Challoner, President of Croda Asia Pacific and the guest-of-honour, Ms Cindy Koh, Director of the Energy & Chemicals Group of the Singapore Economic Development Board (EDB). The event was attended by participants from various stakeholders including Croda’s customers, the scientific & academic community, suppliers and other key business partners. “This latest expansion is another step in the execution of Croda’s strategy to develop and supply innovative solutions in Asia for our customers,” said Dr. Challoner.

Croda’s Continued Investments in Singapore, Asia & Beyond

Croda has had a long presence in Singapore, with the opening of its first sales office in the country in 1985. In 1990, Croda Singapore started manufacturing esters and in 1999 moved to Jurong Island to start up its first integrated alkoxylation plant in Asia. This most recent expansion is the company’s largest investment in Singapore since the plant was built.

In April of 2014, Croda announced the opening of its Collaboration & Training Centre (CTC), located on mainland Singapore, which includes state-of-the-art product validation and claim substantiation laboratories, a hair and skin salon and a training centre to support customer needs within the region. “Our investments in Singapore are an important part of our larger strategy to continue to create innovation for Asia. Croda is also making significant investments in our capabilities in China, Japan, Indonesia and India to respond faster to customer needs,” commented Mr. Julian Yeo, Managing Director - Operations at Croda. In addition to these expansions in Asia, Croda has recently announced a £120 million capital investment in North America that will lead to 100 percent sustainable non-ionic surfactants from bioethanol. That investment “represents a tidal shift, especially for consumer goods manufacturers who are striving for sustainability and performance,” said Group Chief Executive, Steve Foots. “At Croda, sustainability is fundamental to who we are and what we do and we’re proud to be launching this first of its kind initiative.”

Local Benefits

The Singapore expansion has positively impacted on the local economy with the design and construction spanning the last two years and the employment of new skilled jobs at the Jurong Island site to run this new facility. “Manufacturing remains an important economic driver for Singapore, and we are delighted that companies like Croda have identified Singapore as an important manufacturing base and continue to invest and expand here,” said Ms Koh. “By anchoring its manufacturing, R&D and HQ functions here, Croda can leverage Singapore’s position as a strategic node in connecting with key customers in the region to deliver innovative and customised solutions. In turn, Singaporeans can benefit from the diverse and exciting job opportunities that are created.”

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Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world’s biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. They have a network of over 4,200 passionate and committed employees, working together as one global team across manufacturing sites and offices in 36 countries. Croda Lubricants is constantly developing new technologies and solutions to meet the changing needs of the lubricants industry, using renewable and sustainable resources which deliver tangible environmental and technical benefits to customers. Developing innovative products and solutions to help customers; improve fuel economy, reduce emissions, extend oil drain intervals, improve equipment durability and increase production efficiency.