Innovations in Latin America at in-cosmetics 2016

Croda is delighted to present its latest launches and innovations at the next edition of the in-cosmetics Latin America trade show in Sao Paulo, Brazil from 5th to 6th October.

In-cosmetics will be the opportunity for Croda to showcase its formulation expertise and bring innovative products and texture ideas to develop new skin and hair care formulations.

Croda has been able to create some truly inspired formulations containing novel Croda ingredients. By harnessing the interactive space, our visitors will learn about and test our latest innovative formulations and textures, designed to be aligned with the next trends in Latin America. 

Our formulators, performance testing experts, molecule developers, marketing and sales professionals will be available to help you discuss a suitable solution for your formulations.

In Cosmetics is the perfect opportunity to see first hand, the two new concept-campaigns developed by Croda, especially for Skin Care and Hair Care.

  • Be Skinspiredinspire yourself with these new, exciting on-trend formulations and learn about the unique ingredients used to build the chassis, the emotive story and active benefit. These complete formulations are sure to inspire you and meet even the most discerning demands of consumers.
  • Use your Hairmaginationtechnology and imagination get together to create an astonishing line of new hair care products. New formats, formulations and colours will drive you to creating products to delier more glamorous and healthier hair.

Croda will also be present in the following activities, participation by invitation, that will take place during this fair.

Formulation Lab

“Skin Care: Versatility and Performance while Formulating Innovative Textures”

Speaker: Aline Souza, Applications Team Leader

October 5th, from 10: 30 to 11: 30 am

Sensorial workshop

“Hair Care: Optimizing and reducing costs of High Performance Conditioning Systems”

Speaker: Renata Solfredini, Marketing Manager Personal Care Latin America

October 6th, from 10: 30 to 11: 15 am

"We are committed on working together with our customers to find new texture ideas and innovative formulations that meet consumer needs. Likewise, our customers know they can rely on Croda for their ingredient selection during the development of new products", said Renata Solfredini, Personal Care Marketing Manager Latin America.

For more information on innovative technologies from Croda, new product launches and our sustainability commitment, please go to


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About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.