Innovations from Croda at in-cosmetics 2016

Stand E70, 6-7 July, Seoul, South Korea

Croda International Plc, manufacturer of speciality chemical ingredients that enhance everyday consumer and industrial products, presents the latest product launches, formulation expertise and insights at Stand E70 at the in-cosmetics exhibition in Seoul, South Korea, from 6th to 7th July. 

Croda will be demonstrating The Perfect Package for Successful Product Formulation at the booth.  By harnessing the global power of its wide and diverse product portfolio, whilst understanding and leading local market trends, Croda will be showcasing the latest market insights, products and formulations.

The water trend is one of the latest trends from the Korean and Japanese markets. Croda will demonstrate several different types of formulations including watery textures with a weightless feel and rich emulsions that transform on the skin.

Croda’s introduction of Prolevis™ highlights the newest technology in satisfying the consumer trend of instant gratification anti-ageing benefits. This high molecular weight protein hydrolysate demonstrates exceptional film forming properties that envelops the skin, instantly smoothing visible surface wrinkles and imperfections. Prolevis offers an immediate sensory cue conveying product efficacy while providing consumer-perceivable skin smoothing, tightening and firming making it a desired choice for formulations. 

Crodarom’s latest skin care concept “Les Delices”, inspiring new range has been developed to awaken the fi¬ve senses and meet the emotional well-being and body & mind connection trend that is becoming a priority for consumers. Produced using sweet sounding technology, with alluring colours that appeal to the eye, delicious fragrances that seduce the taste buds and a touch so soft to delight the skin, “Les Delices” provide the ultimate multi-sensory experience.

In a world where consumers are exposed to harmful environmental and lifestyle factors, Croda will be showcasing their Pollution Protection solutions. With consumer education and understanding at an all-time high, the unwavering growth of the health and well-being macro trend has seen perceptions of pollution increasingly influence the personal care market. 

Citystem™ is the newest launch from Sederma, designed to fight against pollution damage to the skin.  Developed from an eco-designed HTN™ plant cell culture process and sustainably produced, Citystem counteracts the effects of pollution whilst offering effective protection against aggressions. Proven instant and long-term cosmetic benefits include:

• Protection of skin cells from the penetration of pollutants  
• Removal and neutralisation of toxic oxidant species
• Strengthening of the skin barrier
• Repair of cell metabolism 

With tailored ingredient and products suggestions, join Croda to explore a number of formulation concepts designed to protect both the skin and hair from the impact of pollution, offering insights into the origins of common pollutants and how they resonate with consumers.

Also, Croda will address the need for Innovative Textures and Sensory with an exclusive seminar that will be held on the 6th of July, entitled, Sensification™, The Science Behind Sensory Innovation. During the session, they will navigate the complex landscape of sensory descriptions and help others achieve their desired formulation sensory. Sensification™ is an easy-to-use system developed as a result of Croda’s scientists’ discovery of the evident effects emulsifiers choices have on the fundamental sensory signatures of emulsions

Sustainability continues to be a central element in all that Croda does and at the booth they will be showcasing Croda’s latest Sustainability achievements as well as sharing the latest developments in sustainable palm and bio-based, non-ionic surfactants.  

Croda will also be highlighting the latest in the regulatory environment in Asia, highlighting the product offerings to help with the newest CFDA legislation that will limit trimethylammonium chloride quaternary products as well as showcasing its latest offering for the Indonesian Halal Product Assurance Law.

Visit Croda on Stand E 70 to find out how we can help you create your Perfect Package.
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About Personal Care
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.