Our culture and values
At Croda, our company core values of Responsible, Innovative, and Together are at the heart of how we operate, shaping a unique, collaborative culture.
Our culture and values
Our people are central to how we perform and how we continue to evolve as a global, science-led business. We bring together expertise from across the organisation to serve customers and create long-term value, guided by our Purpose, Smart science to improve lives™.
Our values
Our Values set clear expectations for how we work and lead. ‘Responsible’, ‘Innovative’ and ‘Together’ shape our culture and guide every decision we make, inspiring us to take ownership of our actions and care deeply for each other, our communities and the environment.
Our 'one Croda' culture
Our ‘One Croda’ culture, reinforced through our remuneration practices, brings us together as a global, connected and values driven team. It aligns us behind a shared purpose and behaviours that promote innovation, responsibility and inclusion. Built on accountability, collaboration and trust, this culture helps us stay agile and entrepreneurial while delivering consistent, high-quality execution across all regions and functions.
Our transformation programme
As we continue to modernise through our transformation programme, we are simplifying ways of working, aligning global practices and strengthening the tools and capabilities that support our people. The programme is designed to reinforce accountability, enable more effective decision-making, support knowledge sharing, and deliver more reliably for customers, while maintaining a strong focus on engagement and wellbeing.
During the year, leaders were required to make difficult decisions relating to headcount as part of organisational change. These decisions were made with care and sensitivity, supported by clear communication and appropriate support.
Our Purpose
At Croda, our purpose is to use Smart science to improve lives™ through a values-led culture that shapes our work and partnerships. Our knowledge, passion, and entrepreneurial spirit drive the creation of specialty ingredients trusted by industries and consumers worldwide.
Living our company core values every day
Building a legacy of trust and innovation
As we grow, our values guide our path, helping us build trust and lasting relationships with customers, partners, and communities. Every initiative, innovation, and interaction we pursue is aligned with our values and Purpose, creating a workplace where everyone is encouraged to bring their unique perspective and talent. This collective approach has enabled us to drive innovations that have tangible, positive impacts on the industries we serve.
YourVoice insights
(December 2025)
Overall eNPS: +21
Belief: Employee willingness to advocate for Croda +28
Satisfaction: Overall satisfaction with day-to-day work experience +15
Developing and retaining our people
In 2025, our voluntary employee turnover reduced by over 1% to 7.7% (2024: 9.1%). This was despite significant organisational and cost reduction activities being implemented throughout the year, reflecting our focus on engagement and retention of talent. The development and retention of high-quality people with the curiosity and ability to challenge conventional thinking and to further innovation ultimately determines the success of our business. We continued to support employee training, with a focus on self-led development. Our leadership development programmes have also continued to offer a more structured approach to development with a renewed focus on talent and succession planning among our senior leadership team helping to create the leaders of tomorrow.
Our strategic workforce plan, developed through 2025, provides a structured framework for talent acquisition, assessment, development and succession planning. It strengthens leadership capability and business continuity, with increased focus on identifying high-potential individuals and supporting their development. In addition to formal succession, we continue to review critical roles across regions and functions that are essential to delivery.
As we move into 2026, we plan to enhance the maturity and structure of our mentoring culture with the launch of two new initiatives to broaden perspectives and strengthen leadership capability.
Life at Croda
Five years of the Croda Foundation: Turning purpose into lasting impact
How our people are delivering measurable social impact through science, innovation and purpose-led action worldwide.
Celebrating a century of Croda
Croda marks 100 years with global celebrations highlighting our people, history, and commitment to our Purpose: Smart science to improve lives™.
Shaping the next generation: Industrial Placements at Croda
Join us as we recognise our Industrial Placement students, their success and their views on our placement opportunities.