Smart science to improve lives™
two people in a lab analysing ingredients

Our Purpose

Smart science to improve lives™

Smart science

‘Smart science’ embodies using the knowledge, passion and entrepreneurial spirit of our people to create, make and sell speciality ingredients used by industries and consumers around the world. We are built on a foundation of turning renewable raw materials into innovative ingredients. This focus remains the heart of what we do: harnessing innovation to create market-leading products and ensuring that we have a positive effect on our environment and society.

Improving lives

This is about the positive impact our activities and ingredients have on the environment and world around us. Our ambition is to become the most sustainable supplier of innovative ingredients and aligning our approach with the United Nations Sustainable Development Goals (SDGs) will ensure we can help to tackle some of the biggest challenges the world faces today. Our ambition is to be Climate, Land and People Positive by 2030. From sustainable processes and innovative ingredients helping to protect skin, reduce carbon emissions and grow more food, to improving wellbeing and the efficacy of life-saving drugs, we are using our Smart science to improve lives™ every day.

Our Innovation Centre at global headquarters Cowick Hall

Smart science

Innovation drives us to achieve our Purpose, from the ingredients we create and how we operate, to the natural, renewable raw materials that we use.

Our Purpose

"As CEO, for me, it’s really important that as an organisation we stand for something that we really believe in, looking beyond profit and showing that we believe in, and are working to create, positive change for the environment and society. Our Purpose shows a firm path to not only deliver strong financial results, but also strong non-financial results."

Steve Foots, Croda CEO

Our values and culture

Our culture and behaviours are shaped by the guiding values of Responsible, Innovative and Together. Our people and their expertise bring our business to life, creating a customer-focused culture and a set of behaviours that, we believe, make Croda unique. We are inspired by a shared Purpose to contribute to a better world for everyone.

We are responsible for our actions and take care of each other, the environment and all of our stakeholders
We are innovative, encouraging all employees to generate and contribute to new solutions
We work together as one global family
Find out about a career at Croda

Celebrating Pride with a message from Daniele Piergentili, President Life Sciences.

To celebrate Pride, Daniele Piergentili talks about inclusion and his journey to become an inclusive leader. Our values are rooted in inclusive behaviours, ensuring all our colleagues, including LGBTQ+ employees, are supported to give their best every day.


Accommodation, health and family support services, and training

Further reading

Sustainability expert Aris Vrettos joins Croda

The new position will see the sustainability expert challenge Croda to stretch its already industry-leading sustainability ambitions and commitments and support Croda’s business sectors in further...

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Launch of first report on biotechnology opportunities in the personal care market

27 September 2022: The “Biotechnology: personal care market report” is the first in a series from Croda which aim to help other forward-thinking companies leverage the opportunities offered by...

Read more