Smart science to improve lives™
two people in a lab analysing ingredients

Our Purpose

Smart science to improve lives™

Smart science

‘Smart science’ embodies using the knowledge, passion and entrepreneurial spirit of our people to create, make and sell speciality ingredients used by industries and consumers around the world. We are built on a foundation of turning renewable raw materials into innovative ingredients. This focus remains the heart of what we do: harnessing innovation to create market-leading products and ensuring that we have a positive effect on our environment and society.

Improving lives

This is about the positive impact our activities and ingredients have on the environment and world around us. Our ambition is to become the most sustainable supplier of innovative ingredients and aligning our approach with the United Nations Sustainable Development Goals (SDGs) will ensure we can help to tackle some of the biggest challenges the world faces today. Our ambition is to be Climate, Land and People Positive by 2030. From sustainable processes and innovative ingredients helping to protect skin, reduce carbon emissions and grow more food, to improving wellbeing and the efficacy of life-saving drugs, we are using our Smart science to improve lives™ every day.

Our Innovation Centre at global headquarters Cowick Hall

Smart science

Innovation drives us to achieve our Purpose, from the ingredients we create and how we operate, to the natural, renewable raw materials that we use.

Our Purpose

"As CEO, for me, it’s really important that as an organisation we stand for something that we really believe in, looking beyond profit and showing that we believe in, and are working to create, positive change for the environment and society. Our Purpose shows a firm path to not only deliver strong financial results, but also strong non-financial results."

Steve Foots, Croda CEO

Our values and culture

Our culture and behaviours are shaped by the guiding values of Responsible, Innovative and Together. Our people and their expertise bring our business to life, creating a customer-focused culture and a set of behaviours that, we believe, make Croda unique. We are inspired by a shared Purpose to contribute to a better world for everyone.

We are responsible for our actions and take care of each other, the environment and all of our stakeholders
We are innovative, encouraging all employees to generate and contribute to new solutions
We work together as one global family
Find out about a career at Croda
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Case Study: Acts of Kindness

The Croda Acts of Kindness programme gave employees the opportunity to nominate local causes and charities to support during COVID-19, with each major site given £10,000. We set aside a fund totalling GBP £200,000 and our teams around the world reacted immediately, nominating a diverse group of causes and groups that would benefit from additional help.

Further reading

Croda calls on the UK Government to deliver a clean and just recovery plan

We are proud to be one of 200 UK businesses that have called on the UK Government to deliver a ‘clean and just’ recovery plan

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Croda urges G20 leaders to keep Paris Agreement within reach

Croda is signatory to an open letter to all G20 leaders, urging them to keep the Paris Agreement’s 1.5°C goal within reach.

Read more