Croda at a glance 

Our customers

We sell to a broad range of customers both large and small. Customers typically value the quality of our ingredients, the innovation that underpins them, and our sustainability leadership. Our direct selling model and collaborative approach to innovation enables us to build strong relationships with customers.

Our shared values

United by our strong sense of Purpose and our values, we work as one team. We promote a ‘One Croda’ culture, encouraging everyone to work together to achieve our goals; paying a living wage, embracing the value of our diverse work force and benefitting from both experience and diversity of thought. Our values-led culture governs how we work and guides our relationships with others. Shared values of Responsible, Innovative and Together focus our efforts to ensure smart science that improves lives.

Read more about our Global Ethics & Anti-Corruption Compliance Programme.

Close to customers: global operations

By building direct relationships with customers, rather than using distributors, and collaborating with them at Croda innovation centres around the world, we gain a detailed understanding of their needs helping us to identify new opportunities. Our agile, decentralised operating model enables our ‘One Croda’ culture, aligning our global footprint with local sales, R&D and warehousing. 

We operate globally with regional manufacturing operations and local sales and innovation centres, balancing the need for efficient manufacturing with our desire to be close to customers. We operate 44 principal manufacturing sites, including 11 larger multi-purpose sites that manufacture for multiple businesses utilising common processes and technologies.

Our markets

Croda operates through market-focused businesses serving global Consumer Care, Life Sciences and Industrial Specialities sectors. We develop high-performance, sustainable speciality ingredients that enable product innovation, premium positioning and regulatory compliance.

Our portfolio is aligned to long-term growth drivers including health and wellbeing, sustainability and advanced technologies. With strong scientific expertise and close customer partnerships, we create differentiated solutions that deliver value across our markets.Explore our businesses to see how we drive growth in each sector.