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Land positive

Land Positive

Our products will enable more land to be saved than is used to grow our bio-based raw materials. Our innovation will help customers to mitigate the impact of climate change and land degradation, increasing the availability of land suitable for growing crops. By becoming Land Positive we will directly contribute towards the following UN SDG targets:

SDG 2.3, SDG 2.4, SDG 12.2, SDG 13.1, SDG 15.2, SDG 15.3, SDG 15.5


  • Net zero: we are already ‘land net zero’ as our range of biostimulants, adjuvants and seed coatings save more land than is used to grow all our bio-based raw materials
  • 50% of our land area saved is in Asia and Latin America, where there is greatest demand for food productivity and the highest threat of deforestation
  • VeritasTM technology breakthrough was launched, a biostimulant that increases nutrient mobility in soybean plants leading to increased crop yields and resilience
  • We were awarded the Syngenta 2020 Supplier Partnership Award, recognising suppliers making the most significant contributions

Land Positive: our world in 2030

Our targets

We are developing our sustainability strategy to 2030, ensuring our alignment to the United Nations Sustainable Development Goals (SDGs).

Internal innovation at Croda


Through our product portfolio we have access to the broadest range of formulation ingredients and formulation know-how, which allows our customers to get the best performance out of their products.

Objectives and examples of progress

We will invest in innovation projects and partnerships to support crop and seed enhancement in mitigating the impact of a changing climate and land degradation. We will increase agricultural land use efficiency, protect biodiversity and improve food security by inspiring innovation in our agrochemical businesses.

Case study: Improving yield, protecting biodiversity

Our commitment to saving more land than we use is accelerating our development of crop biostimulants. These increase crop yields as well as contributing to a range of other environmental benefits. An example of this is VeritasTM, which improves nutrient mobility in soybean plants. This improves crop resilience and results in a greater number of soybean pods and grains per plant, increasing crop yield.

In Brazil, over 2,000 separate field trials of Veritas were carried out between 2012 and 2017. These showed an average yield increase of 190kg per hectare, representing a yield uplift of 5.2% over untreated controls. Similar results were found in field trials in Paraguay and Bolivia, representing a significant improvement in yield and land use over conventional techniques.

With yield improvement, a greater mass of crop is produced per hectare of land. The land area required to grow one tonne of soybeans is therefore lower, resulting in lower energy and water inputs and lower carbon emissions.

In Brazil, by increasing the amount of crop that can be obtained from existing agricultural land, deforestation can be avoided and the rich biodiversity that exists in Brazil’s forests and Cerrado savannah grasslands can be protected. Brazil is one of the world’s largest producers of soy, exporting all over the world. Veritas offers a way to increase crop yields, have more efficient land use and help protect our natural world.


Read more about sustainability being at the heart of what we do:

Croda calls on the UK Government to deliver a clean and just recovery plan

We are proud to be one of 200 UK businesses that have called on the UK Government to deliver a ‘clean and just’ recovery plan

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Croda donates solar panel modules to non-profit organisations

We have donated 1,000 SunPower solar panels to three non-profit organizations for use in low-income housing and crop generation.

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