Smart science to improve lives™
People Positive

People Positive

We will apply our innovation to increase our positive impact on society. We are improving the lives of our own employees and people around the world by developing ingredients to improve health and wellbeing as well as encouraging and promoting diversity. By becoming People Positive we will directly contribute towards the following UN SDG targets: 

SDG 3.3, SDG 3.4, SDG 5.5, SDG 17

Through our Croda Foundation we are supporting a wide range of SDGs, defined by the specific projects involved.

people positive sdgs


  • During 2020, providing 50 million equivalent doses of our excipient components to support rollout of the Pfizer-BioNTech COVID-19 vaccine
  • Signing the Entekno investment and commercial partnership in 2020, bringing novel sunscreens to market to help protect more people from skin cancer
  • Formally incorporating the Croda Foundation as a legal entity
  • Gifting £200,000 in Acts of Kindness

People Positive: our world in 2030

Our targets

We are developing our sustainability strategy to 2030, ensuring our alignment to the United Nations Sustainable Development Goals (SDGs).

Vaccine syringe

Contract for innovative delivery system for COVID19 vaccine

We have recently entered into an agreement with Pfizer Inc. to supply novel excipients used in the manufacture of a COVID-19 vaccine candidate.

Objectives and examples of progress

We will achieve gender balance in our business by focusing on recruitment and development opportunities to increase the number of women in leadership positions.

The target to achieve gender balance across leadership roles by 2030 is at the heart of our values. A key action in achieving this is having balanced shortlists in internal and external recruitment. Our area of greatest imbalance is the number of women in direct manufacturing operations. Through balanced shortlists and an improved focus on how we recruit in these areas we have already seen progress. In the last two years, we have increased the number of women in direct production roles by 40% with the first female operators at our Mill Hall and Atlas Point sites in North America. Since the end of 2019, we have increased the number of women in leadership roles by 19% towards our target of doubling the number of women leaders by 2025.

Case study: Diversity and Inclusion (D&I)

In 2020 we developed a D&I intranet site, a rich source of information giving employees access to topics including company policies, training and awareness programmes, and providing updates on company activity. Members of the D&I Committee and other leaders have recorded a series of podcasts on a range of topics aimed at raising the level of debate and increasing the number of discussions about D&I. 

We are also working to ensure we have strong data to make sound decisions around D&I and track our progress. This includes ‘people dashboards’ published quarterly to our Executive Committee, Board and regional leaders, providing trend data including balanced shortlists, turnover, gender balance by grade and region, and a summary of wellbeing and inclusion activities.

Read more about sustainability being at the heart of what we do:

Croda calls on the UK Government to deliver a clean and just recovery plan

We are proud to be one of 200 UK businesses that have called on the UK Government to deliver a ‘clean and just’ recovery plan

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Croda develops young minds of tomorrow during COP26

We have launched new sustainability focused materials for children in STEM

Read more