People positive

Protecting society and improving lives

Developing solutions to improve health and wellbeing for society through our customers, promoting diversity in our business and delivering social impact in communities.

Living our Purpose, Smart science to improve livesTM, Croda relies on individuals, from its employees to external stakeholders and communities, promoting diversity and inclusion to contribute to a world in which, by 2050, more than nine billion people can live well, within planetary boundaries (WBCSD’s Vision 2050: Time to Transform).

As we depend upon each other, from our novel biologic technologies to sunscreens, from meaningful impact projects in our value chains and ecosystems to Croda Foundation, our ability to collaborate and innovate are key enablers to deliver impact at scale. By becoming People Positive we will directly contribute towards the following UN SDG targets: 

SDG 3.3, SDG 3.4

Good health and well-being

SDG 5.5

Gender equality

SDG 17

Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

Through our Croda Foundation we are supporting a wide range of SDGs, defined by the specific projects involved.

People Positive: our world in 2030

Croda Foundation supporting charities

Croda Foundation and Incotec: helping support indigenous communities and to protect the Amazon

Our progress

Gender balance and diversity and inclusion

In 2024, we increased the number of women in senior positions from 39% to 41%. This is a leading value within our peer group.

As at 31st December 2024, the Board of Directors had 40% female representation. While appointments at all levels will continue to be made based on skill and ability, all forms of diversity are key to ensuring that we have the right mix of backgrounds, knowledge and experience to meet our future business needs.

Our approach to diversity, equity, and inclusion (DE&I) is rooted in the belief that embracing our differences is the key to innovation and collaboration. We are intentional about creating a workplace where every individual feels a sense of belonging, where diverse voices are heard and valued, and where everyone has an opportunity to develop and make a meaningful impact..  
Since launching our global DE&I roadmap in 2021, we have taken significant steps to build a more inclusive culture gathering richer diversity data, deepening our understanding of our culture, clearly defining it, and embedding KPIs (culture survey scores) that align with reward and recognition structures. 
 
We listening to our people, by actively listening to our people through our employee engagement platform, YourVoice, and fostering meaningful conversations across all regions, we empower our leaders with real-time insights to drive action and strengthen our People Positive culture. 
 
We Develop our people by advancing our talent and succession planning, helping to identify and nurture talent earlier in their careers. We're developing career path frameworks so our people can explore growth opportunities across the organisation and promoting balanced shortlists for all appointments and ensuring our global talent programmes are gender balanced. 
 
This all helps us to build structures that enable all our people to grow whether it’s through inclusive leadership development, flexible role design, or clearer career path frameworks. And we continue to invest in the future through STEM outreach, balanced shortlists, and talent development initiatives that ensure we remain a diverse, future-ready organisation. 
 
 We care for our people, demonstrated by continuing to lead The Big Conversation, supporting over 550 senior leaders in embedding Safety, Health, and Environment (SHE) as a core organisational value. We're fostering psychological safety, promoting open dialogue, and creating a workplace where everyone feels safe and empowered to bring their whole self to work.