Navigating the future of innovative ingredients
Shaping the next 25 years of smart science and sustainable innovation
This is more than a reflection on where we’ve been, it’s an exploration of where we’re going – driven by emerging technologies, evolving consumer expectations, and the urgent global challenges of climate change, health, and food security.
From AI and biotechnology to personalisation and sustainability, this report captures the forces transforming Consumer Care, Pharmaceuticals, and Agriculture. It brings together insights from Croda’s global R&D and Strategy leaders, each offering a view into how these trends are shaping the innovative ingredients of tomorrow.
Steve Foots, introducing the future of innovative ingredients
Navigating the future of innovative ingredients: Trends shaping the next 25 years
Below you can hear from our leaders as they explore the trends of the next 25 years and share what these changes mean for the future of ingredients, and how Croda is preparing to lead with Smart science to improves lives™.
Dr. Andy Butterworth, Vice President - R&D, Croda Consumer Care
From ultra-personalised formulations driven by biometric data to inclusive innovation across diverse global populations, the future of beauty and wellbeing demands agility, sustainability, and deep cultural understanding.
Dr. Finn Bauer, Vice President - R&D, Croda Life Sciences
A new era of medicine is here. Driven by biologics, genetic therapies and AI-enhanced data, pharmaceutical innovation will increasingly depend on precise, scalable and sustainable ingredient solutions.
James Hunt, Global Strategy Director, Croda Agriculture
The need to feed a growing population while restoring nature demands holistic innovation. Biostimulants, microbial inputs, predictive farming and AI-driven optimisation are redefining how we support global food security.
Why this matters
Every part of the specialty ingredients value chain will be transformed by what lies ahead. This content is both a reflection of our ambition and a call to action, to collaborate, innovate, and adapt as the world changes around us.
Explore the Vision Report and discover how Croda will continue to deliver value for customers, communities, and the planet.
What you’ll find inside
• A panoramic view of the next 25 years. Artificial intelligence, the race to Net Zero and Nature Positive growth, the rise of biologics and biotechnology, ultra personalisation, distributed manufacturing and more.
• Sector specific deep dives. How these trends are set to transform Consumer Care, Pharmaceuticals and Agriculture, the three markets we serve, and what that means for ingredients, supply chains and regulation.
• Insights direct from our R&D and Strategy leaders. The report showcases the views of the people who are already building Croda’s next century of smart science.
• A call to collaborate. Greater impact will demand new partnerships up and down the value chain. We set out the levers we believe will unlock sustainable, shared value.
What you’ll take away:
• A clear view of the trends reshaping the speciality ingredients market
• Specific outlooks for Consumer Care, Pharma and Agriculture
• Insight into Croda’s innovation and future-ready solutions
• Video perspectives from the leaders driving change inside Croda
Our people, our Purpose
Every forecast and every opportunity in this report is powered by our people, past, present and future, whose intellect, passion and dedication have driven a century of progress. Their commitment to Smart science to improve lives™ will determine the impact we make over the next 100 years.
