Smart science to improve lives™

Our business model

What we do

We use our smart science to create high performance ingredients and technologies that improve people’s lives. We are a B2B company that sells small, but valuable, quantities of ingredients to customers of all sizes. These ingredients deliver vital functionality at low inclusion levels, giving us a strong competitive advantage.

Diagram of Croda's engage, create, make, sell business model

What our business needs

Our competitive advantages

We employ our own local, science-focused sales force who understand our customers. This is unusual in our markets where sales are often through distributors. This direct selling model builds relationships with customers and provides us with insights about their challenges, as well as changing consumer behaviour, that are key to how we innovate. We complement direct selling with local innovation centres where we co-formulate with customers in our laboratories and accelerate their time-to-market.

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Droplets in vials

Our investment case

Croda is a successful global company with operations in 37 countries, selling into the three core markets of Consumer Care, Life Sciences and Performance Technologies.
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Genetic research and Biotech science


Commercialising and increasing our access to new ideas and technologies
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Blue flasks

Non-financial reporting

View our Sustainability and Global Reporting Initiative (GRI) Reports.
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Through Our Purpose, we have set out to create a positive difference to the environment and to society.
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