Smart science to improve lives™
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Our business model

What we do

We use our smart science to create high performance ingredients and technologies that improve people’s lives. We are a B2B company that, through direct local relationships, sells small quantities of high-value ingredients to customers of all sizes. These ingredients deliver vital functionality and downstream benefits at low inclusion levels.

We operate globally with a focus on high-value niches in consumer care and life science markets, working closely with customers at every stage of the value chain. We aim to enhance our reputation for innovation, sustainability and quality in everything that we do.

Diagram of Croda's engage, create, make, sell business model

Value creation from discovery to supply

Croda sits at the intersection of bio-based raw materials and high-performing innovative ingredients. Through the application of our intellectual property and technology platforms, we transform basic feedstocks into ingredients that enable customers to maximise their impact with minimum footprints.

What our business needs

Why are we different?

United by our strong sense of Purpose and our values, we work as one team. We strive to be more agile and entrepreneurial than our competitors, with a decentralised operating model that ensures decisions are made ‘close to customers’.

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Droplets in vials

Our investment case

Croda is a successful global company with operations in 37 countries, selling into the three core markets of Consumer Care, Life Sciences and Performance Technologies.
Genetic research and Biotech science

Acquisitions

Commercialising and increasing our access to new ideas and technologies
Blue flasks

Non-financial reporting

View our Sustainability and Global Reporting Initiative (GRI) Reports.

Ethics

Through Our Purpose, we have set out to create a positive difference to the environment and to society.