Customers and consumers

As the name behind some of the world’s most successful brands, we combine our knowledge, passion and entrepreneurial spirit to develop and supply innovative ingredients relied on by industries and consumers around the world. Our Purpose, Smart science to improve lives™, underpins our approach and guides what we do.

We typically sell innovative ingredients to product manufacturers, in the consumer care, agrochemical, or pharmaceutical sectors. Our ingredients provide vital functionality at low inclusion levels, ensuring efficacy or helping to differentiate customers’ products, with consumers benefitting through the application of those products.

We operate across a global footprint with regional manufacturing operations, complemented by local warehousing, sales and innovation center's. This ensures we are close to customers and can collaborate with them to deliver innovation, while maintaining high service levels.  As of December 2022, all of our locations have approved 2030 decarbonisation roadmaps, as part of our ambition to become Climate Positive.

Our Purpose

Our Purpose, Smart science to improve lives™, remains constant and is embedded throughout our company. It guides how we operate and aligns our efforts to deliver positive impact for stakeholders.

We strive to create an inclusive culture where our people feel able to give their best every day, are respected for who they are an recognised for the contribution they make.

Sustainability

We use smart science to create high performance ingredients and technologies that improve people's lives. We target long-term, global positive impacts on climate, nature and society. We work with suppliers, customers, their consumers, and other stakeholders across our value chains to ensure sustainability, innovation, quality and resource efficiency are at the forefront of every Croda ingredient, process and relationship.