Croda strengthens premium beauty pipeline with next-generation skincare active Malvallin™

17 June 2026: Croda has launched Malvallin™, a new patent-pending botanical active designed to meet growing consumer demand for skincare products that help maintain healthy, resilient skin over time. The ingredient strengthens Croda’s position in the high-growth premium skincare market and reflects a growing trend towards preventative skincare, where consumers seek to preserve skin quality and appearance rather than simply correct visible signs of ageing. 

Malvallin is a next-generation botanical active and the culmination of many years of botanical research and innovation, bringing together Croda’s expertise in plant-derived technologies, skin science, sourcing and formulation. Developed and produced at Croda’s site in France, the ingredient combines advanced skin biology with naturally derived botanical science to support firmness, hydration, elasticity and visible facial volume. Derived from Chinese mallow fruit and 100% naturally derived according to ISO16128, Malvallin works across multiple layers of the skin to support its natural renewal processes. Its efficacy has been validated through extensive laboratory and clinical testing providing customers with robust scientific evidence to support product claims. 

Sandra Breene, President, Consumer Care, said: “Consumers are increasingly looking for products that help maintain healthy skin over the long term, creating opportunities for brands to move beyond traditional anti-ageing approaches.

“Malvallin is a clear example of how the combination of technology, naturally derived ingredients and clinically proven efficacy can help customers respond to evolving consumer expectations while supporting premium product positioning.” 

Clinical testing demonstrated visible improvements in hydration, redness, skin texture and cheek volume after 28 days, with advanced 3D imaging and eye-tracking studies also showing enhanced perceived facial attractiveness. 

The ingredient has been designed to help customers respond to key market and formulation trends, including:

• Multifunctional efficacy across the hypodermis, dermis and epidermis, enabling simplified, high-performance skincare formulations
• Skin science-enabled botanical innovation that combines clinically proven efficacy with naturally derived ingredients to support premium product positioning and evolving consumer expectations
• Prevention-driven skincare claims aligned with growing Gen Y and Gen Z demand for long-term skin health and wellbeing 
• Strong sustainability credentials, including COSMOS¹ approval, vegan compliance, RSPO² and Halal³ certification, helping customers support responsible sourcing and formulation strategies 

Frédéric de Baene, R&D Director, Croda Beauty Actives said: “Malvallin demonstrates the strength of Croda’s approach to innovation, combining expertise in plant-derived technologies, advanced skin biology and scientific substantiation. Rather than simply targeting visible signs of ageing, we designed Malvallin to help maintain the skin’s natural structure, supporting volume, firmness and resilience over time. 

“What differentiates this ingredient is the depth of evidence behind it. We have validated its performance through biological, clinical and consumer-perception studies, providing customers with strong scientific support for product claims.” 

The development of Malvallin further demonstrates Croda’s strategy of leveraging advanced skin science and natural origin materials to deliver differentiated technologies aligned with evolving consumer trends in premium beauty and personal care markets. 

¹ COSMOS approved – certified to the COSMOS standard for organic and natural cosmetics, supporting recognised sustainable and responsible sourcing practices.  

² RSPO certified – certified through the Roundtable on Sustainable Palm Oil (RSPO), supporting the use of responsibly sourced palm-derived materials.  

³ Halal certified – certified to meet recognised Halal standards for ingredient sourcing and manufacturing processes. 

ENDS

Notes to Editors 

About Croda  
 
Croda International Plc is a specialty chemicals company that creates high-performance ingredients and solutions principally for Consumer Care and Life Sciences markets.  
 
Established in 1925 and headquartered in the UK, Croda is a FTSE 100 company with over 5,900 employees across 91 locations in 36 countries. Revenues in 2025 were £1.7 billion.   
 
As the name behind some of the world’s most successful brands, Croda combines knowledge, passion and entrepreneurial spirit to develop and supply innovative ingredients relied on by industries and consumers worldwide. Its smart science is found in everyday products ranging from sun protection to life-saving pharmaceuticals and crop-enhancing formulations.  
 
With a shared Purpose to use Smart science to improve lives™, and with the majority of its organic raw materials already derived from bio-based sources, Croda is committed to becoming Climate, Nature and People Positive by 2030.  
 
For more information, visit: www.croda.com

Croda Beauty 
 
At Croda Beauty, we’re innovating for a beautiful world, one experience at a time. We craft trend-setting ingredients that redefine beauty standards and surpass expectations. With cutting-edge technology and capabilities in functional ingredients, actives and botanicals, along with our extensive formulation expertise, we can help you stand out and build an enduring brand in the global beauty industry.

To find out more about Malvallin visit: New launch: Malvallin, the 3D architect for structured and expressive skin longevity claims | Croda Beauty