Croda unveils biodegradable version of NeutraFresh™: an ingredient which neutralises odours to keep your home fresh
30 October 2025: Croda International Plc (“Croda”), the company that uses smart science to create high-performance ingredients and solutions that improve lives, has expanded its NeutraFresh™ range with the launch of NeutraFresh™ BD, a biodegradable version of its proven odour-neutralising technology for the air care category.
Building on the trusted performance of NeutraFresh, this new biodegradable variant delivers the same high levels of odour reduction while meeting the growing demand for more sustainable, environmentally responsible home care ingredients. NeutraFresh BD effectively targets the odorous molecules responsible for unpleasant smells, neutralising them at low inclusion levels, and has demonstrated an average 89% reduction in malodours across independent GC-IMS¹ testing, including those from sweat, pets, smoke, cooking, and bathrooms.
In addition to its proven odour-neutralising efficacy, NeutraFresh BD is readily biodegradable, helping manufacturers create formulations with improved environmental profiles. It performs across a wide range of applications such as laundry detergents, air fresheners, surface cleaners, and dishwashing products, and continues to neutralise odours for up to five days while preventing odour build-up on fabrics. With a neutral olfactory profile, it allows transparent formulations, and leaves no residue, simplifying formulation work for manufacturers.
Aude Lemoine-Dessaint, Marketing Manager, Croda Home Care said: “At Croda, we understand that consumers are increasingly looking for clean, sustainable solutions without compromising on performance, NeutraFresh™ BD is our latest biodegradable odour-neutralising technology, designed to deliver powerful, long-lasting freshness while supporting the development of environmentally responsible formulations. With this new version, we’re helping our customers create products that are as kind to the planet as they are effective in the home.”
By combining performance, biodegradability, and versatility, NeutraFresh BD helps brands create products that keep homes fresh and support a more pleasant, comfortable living environment. To find out more about this biodegradable odour neutraliser,visit: Croda Home Care | NeutraFresh BD
¹GC-IMS (Gas Chromatography-Ion Mobility Spectrometry)
ENDS
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Mariana Wood, Croda Press Office
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Notes to Editors
About Croda
Croda is a specialty chemicals company that creates high performance ingredients and solutions principally for Consumer Care and Life Sciences markets. Established 100 years ago in 1925 and headquartered in the UK, Croda is a FTSE 100 company with over 5,800 employees across 94 locations in 36 countries. Revenues in 2024 were £1.6bn.
As the name behind some of the world’s most successful brands, we combine our knowledge, passion and entrepreneurial spirit to develop and supply innovative ingredients relied on by industries and consumers around the world. Our smart science is found in products that touch our lives every day from sun protection to life-saving pharmaceuticals and formulations that enhance crop yields.
With a shared Purpose to use Smart science to improve lives™, and with around two thirds of its organic raw materials already from bio-based sources, Croda has committed to be the most sustainable supplier of innovative ingredients, becoming Climate, Land and People Positive by 2030 while providing solutions to some of the world’s biggest challenges.
To find out more about Croda visit: www.croda.com
