Croda unlocks new growth through the reinvention of heritage beauty active Volufiline™

7 August 2026: Croda's half-year results have highlighted how the company behind Smart science to improve lives™ is creating long-term value by combining breakthrough innovation with the reinvention of established technologies. The resurgence of Volufiline™, a longstanding beauty active, demonstrates how innovation can generate significant new commercial opportunities decades after launch. 

As part of its strategy to accelerate growth in Beauty, Croda is identifying new opportunities across its portfolio by combining new product development with the repositioning of established ingredients. Volufiline, a natural plant extract¹ used in traditional Asian herbal medicine, that visibly plumps areas losing volume with age, is one such example. 

Growing awareness of facial volume loss, driven in part by the increasing popularity of GLP-1 treatments, has created demand for innovative, non-invasive cosmetic solutions. Croda has successfully repositioned Volufiline to address this emerging consumer need, helping beauty brands respond to increasing interest in restoring facial fullness. It demonstrates how established technologies can create new value when supported by strong science combined with customer and market insights. 

The ingredient's renewed success reflects Croda's long-term investment in scientific research and development, coupled with the customer intimacy and market understanding needed to identify emerging opportunities. By recognising this growing consumer trend, Croda was able to reposition Volufiline for a new generation of beauty products. More than a decade after its launch, this ingredient continues to resonate with both brands and consumers, illustrating the enduring value of a portfolio built on proven performance and scientific excellence. 

Customer requests to use Croda's ingredient trademarks have also increased threefold over the past year, reflecting growing recognition of the company's ingredient brands and the value they bring to customers. Consumer interest in Volufiline has accelerated rapidly. Independent trend analysis shows significant growth in online searches and social media discussion, particularly across facial skincare and eye care applications. In June 2026, Cosmopolitan described Volufiline as "TikTok's new 'It' skincare ingredient," highlighting its growing prominence among beauty consumers. 

Sandra Breene, President, Consumer Care, said: "Volufiline is a strong example of Croda's innovation model in action. While developing new ingredients remains critical to long-term growth, innovation is not only about launching new technologies. It is also about identifying new opportunities for existing ingredients and helping customers respond to evolving consumer needs. 

"The renewed success of Volufiline demonstrates how we can help customers respond rapidly to changing consumer trends while maximising the value of our innovation investments. It is a powerful example of how established technologies can deliver meaningful commercial growth for both our customers and Croda." 

Volufiline demonstrates how Croda continues to create value by combining scientific expertise with a deep understanding of evolving market trends. Alongside breakthrough innovation, the company is unlocking new growth from its established portfolio, helping customers bring differentiated products to market while maximising the long-term value of its scientific investment.

¹Volufiline is the trade name for an anhydrous, oil-like solution rich in sarsasapogenin, a plant-derived phytosterol (cholesterol-like molecule) extracted from Anemarrhena asphodeloides. 

For more information, please contact: 

Mariana Wood, Croda Press Office 
media.enquiries@croda.com
07780 987136 

 

About Croda  
 
Croda International Plc is a specialty chemicals company that creates high-performance ingredients and solutions principally for Consumer Care and Life Sciences markets.  
 
Established in 1925 and headquartered in the UK, Croda is a FTSE 100 company with over 5,900 employees across 91 locations in 36 countries. Revenues in 2025 were £1.7 billion.  
 
As the name behind some of the world’s most successful brands, Croda combines knowledge, passion and entrepreneurial spirit to develop and supply innovative ingredients relied on by industries and consumers worldwide. Its smart science is found in everyday products ranging from sun protection to life-saving pharmaceuticals and crop-enhancing formulations.  
 
With a shared Purpose to use Smart science to improve lives™, and with the majority of its organic raw materials already derived from bio-based sources, Croda is committed to becoming Climate, Nature and People Positive by 2030.  
 

Croda Beauty  
 
At Croda Beauty, we’re innovating for a beautiful world, one experience at a time. We craft trend-setting ingredients that redefine beauty standards and surpass expectations. With cutting-edge technology and capabilities in functional ingredients, actives and botanicals, along with our extensive formulation expertise, we can help you stand out and build an enduring brand in the global beauty industry.  
 
To find out more about Volufiline visit: Volufiline™ | Croda Beauty