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Sustainability without compromise ChromaPur

plastic microbeads in Personal Care

Often not visible to the eye, plastic microbeads provide functionality such as exfoliation, sensory enhancement or adding texture to cosmetic formulations. However, they often end up in oceans, with a potentially negative impact on marine life. Using patented technology Croda has developed ChromaPur as an alternative. These cellulose powders provide exceptional sensory and optical benefits, including optically blurring the skin surface, reducing the appearance of pores and fine lines, and providing enhanced coverage and colour intensity in colour cosmetics. These alternatives to plastic microbeads are 100% natural, fully biodegradable, utilise a sustainable manufacturing process, and deliver equivalent performance to existing solutions.