Croda launches Beauty of Zero™ to advance sustainable innovation in personal care

21 May 2026: Croda International Plc (“Croda”), the company that uses smart science to improve lives™, has announced the launch of Beauty of Zero™, a bold new programme underscoring its ambition for science-backed sustainability initiatives within the beauty industry. 

Beauty of Zero reflects Croda’s commitment to enable the transition to a zero-impact beauty industry through ingredient innovation, transparent data and collaborative scientific expertise. This supports our long-term ambition for reducing environmental and social impacts across the beauty value chain while continuing to deliver high-performance ingredients demanded by global beauty brands and consumers. 

Built around six pillars – Net Zero, Zero Waste, Zero Biodiversity Loss, Zero Water Impact, Zero Exploitation and Zero Ambiguity – the programme demonstrates how Croda is embedding sustainability considerations into product development, manufacturing and customer collaboration. For example: 

• Biotechnology-enabled ingredient innovation designed to reduce reliance on resource intensive feedstocks and support more efficient, lower-impact manufacturing processes, helping customers formulate high-performing beauty products with improved sustainability credentials 
• Increased use of renewable and responsibly sourced raw materials, alongside transparent lifecycle data and sustainability metrics, enabling customers to make more informed formulation and sourcing decisions  
• Advancing circularity through initiatives focused on reducing waste, improving manufacturing efficiency and supporting biodegradable ingredient design to help minimise environmental impact across the beauty value chain 

The beauty and personal care market continues to evolve rapidly as consumers, regulators and brands increasingly prioritise sustainability, transparency and responsible sourcing. Through Beauty of Zero, Croda aims to strengthen its position as a trusted innovation partner to the global beauty industry by combining scientific expertise with measurable sustainability progress.  

Sandra Breene, President of Consumer Care said: “Beauty of Zero demonstrates how sustainability and innovation are increasingly interconnected drivers of long-term growth. Customers are seeking high-performing ingredients that are backed by credible science, transparency and measurable sustainability benefits. By combining our formulation expertise, biotechnology capabilities and data-led approach, we are helping customers innovate with confidence while supporting the transition to a more sustainable beauty industry. 

“This programme reflects the progress Croda is making across its sustainability agenda and highlights how smart science can help the beauty industry make meaningful progress toward ‘zero’ impact, addressing some of the most complex environmental and social challenges facing our industries.” 

Beauty of Zero was first showcased at the in-cosmetics global exhibition, where Croda presented ingredient innovations and insights aligned with the campaign’s sustainability ambitions. 

ENDS 

For more information, please contact: 

Mariana Wood, Croda Press Office 
media.enquiries@croda.com 


Notes to Editors 

About Croda  

Croda is a specialty chemicals company that creates high performance ingredients and solutions principally for Consumer Care and Life Sciences markets. Established 100 years ago in 1925 and headquartered in the UK, Croda is a FTSE 100 company with over 5,800 employees across 94 locations in 36 countries. Revenues in 2024 were £1.6bn.  

As the name behind some of the world’s most successful brands, we combine our knowledge, passion and entrepreneurial spirit to develop and supply innovative ingredients relied on by industries and consumers around the world. Our smart science is found in products that touch our lives every day from sun protection to life-saving pharmaceuticals and formulations that enhance crop yields.  

With a shared Purpose to use Smart science to improve lives™, and with around two thirds of its organic raw materials already from bio-based sources, Croda has committed to be the most sustainable supplier of innovative ingredients, becoming Climate, Land and People Positive by 2030 while providing solutions to some of the world’s biggest challenges.  

To find out more about Croda visit: www.croda.com


Croda Beauty 
 
At Croda Beauty, we’re innovating for a beautiful world, one experience at a time. We craft trend-setting ingredients that redefine beauty standards and surpass expectations. With cutting-edge technology and capabilities in functional ingredients, actives and botanicals, along with our extensive formulation expertise, we can help you stand out and build an enduring brand in the global beauty industry. 
 
To find out more about Beauty of Zero visit: https://www.crodabeauty.com/en-gb/beautyofzero