For the past nine years, Croda has offered its customers free admission to an ongoing series of live educational e-seminar events covering a wide variety of topics. Ranging from formulating basics to addressing specific marketplace needs, these events have featured expert presenters with in-depth knowledge of the subject matter, providing attendees with useful information and a new level of understanding of the personal care market. The company’s upcoming event will take on the topic of acne, sharing insight on customer use habits and unmet needs to help customers formulate more effective products.
Croda explained that the majority of the population experiences acne-prone skin at some point in life and represents a major market in the United States. Whether one is formulating OTC acne treatments, or companion products designed for blemish control, there are a variety of approaches for perfecting the complexion. This live event will discuss learnings from a consumer focus group study, share concept formulations designed for acne-prone skin and offer strategies for increasing the performance of actives.
Croda noted that the event will be presented by skin care experts, Jennifer Donahue, Marketing Manager, and Abhijit Bidaye, Applications Team Leader. Customers who are interested in learning more or registering for this event may do so by visiting the event page on the Croda website.